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1._What Is True Change? <a name="_Toc57861219">2._The Process of Pulling Change</a>. <a name="_Toc57861225">3._Aligning Pulls Across the Organization</a>. <a name="_Toc57861230">4._Working Within the Existing Culture to Pull Change</a>. <a name="_Toc57861242">5._Preparing Insiders to Wear Two Hats</a>. <a name="_Toc57861253">6._Preparing Outsiders to Wear Two Hats</a>. <a name="_Toc57861261">7._Getting to the Right Place at the Right Time to Pull Change</a>. <a name="_Toc57861267">8. Maintaining Outsider-Insider Perspectives</a>. <a name="_Toc57889170">Appendix: Research Methodology</a>.