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Introduction. 1. Rivals Even in Death. 2. The Krakow Cream. 3. The Beauty Wizard of Oz. 4. Rise of a Rival. 5. Madame on the Move. 6. Florence Graham Become Miss Elizabeth Arden. 7. The Women at War. 8. Masters of Art, Mistresses of Money. 9. Elizabeth and Tommy. 10. In the Money – Helena. 11. End of an Era – Depression and Divorce – Helena. 12. Lipsticks and Lesbians – Elizabeth and Elisabeth. 13. Challenges and Changes. 14. Maine Chance and Makeovers. 15. Princess of the Potions v Lady of the Lotions. 16. The Second World War – Part I. 17. The Second World War – Part II. 18. The Second World War – Part III. 19. All The Queen’s Horses and One of the Queen’s Men. 20. Post-War Warriors. 21. The Fabulous Fifties: Two Beauty Queens and the Men Who Would be King. 22. Show Time. 23. Last Acts. 24. The Final Years. 25. Taxing Times – The Aftermath. Epilogue. Acknowledgements. Notes and Sources. Bibliography. Index. _