Table of contents for Leap : a revolution in creative business strategy / Bob Schmetterer.


Bibliographic record and links to related information available from the Library of Congress catalog


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INTRODUCTION.  
CHAPTER 1. Tales of a Left-Brain/Right-Brain Thinker.  
CHAPTER 2. Creative Business Ideas.  
CHAPTER 3. Creativity at the Top.  
CHAPTER 4. The Creative Corporate Culture.  
CHAPTER 5. Creativity at the Heart of Business Strategy.  
CHAPTER 6. Do You Know What Business You Are In?  
CHAPTER 7. The End of Advertising . . . the Beginning of Something New.  
CHAPTER 8. The Entertainment Factor.  
CHAPTER 9. A Structure for Creative Thinking.  
CHAPTER 10. Make the Leap.  
Website.  
Acknowledgments.  
References and Sources.  
Credits.  
Index.  
About the Author.


Library of Congress subject headings for this publication: Marketing Planning, Advertising Planning, Strategic planning, Business planning, Industrial management