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Introduction. Mix Good Taste with Show Business. Be Picky About Your People. Make Good Use of Your Time and Resources. Expand and Protect Your Brand. Think Big, but Grow Carefully. Be a Guerrilla Marketer with a Soft Touch. Maintain High Standards. Harness the Power of Technology. Give Back to the Community. Select, Treat, and Train Your Employees Well. Build on Your Success. Keep Them Coming Back. Krispy Kreme Milestones. Acknowledgments. Source Notes. Index.