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Introduction. Part I: Becoming an Entrepreneur. Chapter 1: Is Small Business for You? Chapter 2: Laying Your Personal Financial Foundation. Chapter 3: Finding Your Niche and Timing Your Start-Up. Chapter 4: Turning Your Ideas into Plans. Chapter 5: Financing, Ownership, and Organizational Options. Part II: Buying an Existing Business. Chapter 6: Exploring Buying a Small Business. Chapter 7: Evaluating and Negotiating to Buy. Part III: Running a Successful Small Business. Chapter 8: Owners Wear Many Hats. Chapter 9: Marketing 101: Product, Promotion, Sales, Distribution, and Pricing. Chapter 10: Keeping Your Customers Loyal. Chapter 11: Tracking Cash Flow, Costs, and Profits. Chapter 12: Learning from Others' Experiences. Part IV: Keeping Your Business in Business. Chapter 13: Finding and Keeping Superstar Employees. Chapter 14: Providing Employee Benefits. Chapter 15: The Long Arm of the Law: Regulatory and Legal Issues. Chapter 16: Mastering Small-Business Taxes. Chapter 17: Special Considerations for Growing Businesses. Part V: The Part of Tens. Chapter 18: Ten Tips for Home-Based Businesses. Chapter 19: Ten Ways Computers Can Aid Your Small Business. Chapter 20: Ten Tips for Managing Your Growing Business. Index.