Table of contents for Marketing insights from A to Z : ninety concepts every manager needs to know / Philip Kotler.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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Advertising.  
Brands.  
Business-to-Business Marketing.  
Change.  
Communication and Promotion.  
Companies.  
Competitive Advantage.  
Competitors.  
Corporate Branding.  
Creativity.  
Customer Needs.  
Customer Orientation.  
Customers.  
Customer Relationship Management (CRM).  
Customer Satisfaction.  
Database Marketing.  
Design.  
Differentiation.  
Direct Mail.  
Distribution and Channels.  
Employees.  
Experiential Marketing.  
Financial Marketing.  
Focusing and Niching.  
Forecasting and the Future.  
Goals and Objectives.  
Growth Strategies.  
Guarantees.  
Image and Emotional Marketing.  
Implementation and Control.  
Information and Analytics.  
Innovation.  
Intangible Assets.  
International marketing.  
Internet and E-Business.  
Leadership.  
Loyalty.  
Management.  
Marketing Assets and Resources.  
Marketing Department Interfaces.  
Marketing Ethics.  
Marketing Mix.  
Marketing Plans.  
Marketing Research.  
Marketing Role.  
Markets.  
Media.  
Mission.  
New Product Development.  
Opportunity.  
Organization.  
Outsourcing.  
Performance Measurement.  
Positioning.  
Price.  
Products.  
Profits.  
Public Relations.  
Quality.  
Recession Marketing.  
Reinvesting.  
Relationship Marketing.  
Retailers and Vendors.  
Sales Force.  
Sales Promotion.  
Segmentation.  
Selling.  
Service.  
Sponsorship.  
Strategy.  
Success and Failure.  
Suppliers.  
Target Markets.  
Technology.  
Telemarketing and Call Centers.  
Trends in Marketing Thinking and Practice.  
Value.  
Word of Mouth.  
Zest.


Library of Congress subject headings for this publication: Marketing