Table of contents for Marketing in the cyber age : the why, the what, and the how / Kurt Rohner.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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PARADIGMS, THE WHY.
The Network Society Takes Over from the Consumer Society.
The Revolution in Marketing: From the Masses to the Individual.
Data - the Terrain of the Information Era.
PERSPECTIVES, THE WHAT.
Database Marketing.
Electronic Marketing.
The Internet - Lifeblood of Virtual Reality.
PRACTICE, THE HOW.
Marketing Programmes.
Implementation Projects.
Essentials of Cyber Marketing for Managers.
Bibliography.
Notes.
Index.


Library of Congress subject headings for this publication: Telemarketing, Database marketing, Internet marketing