Table of contents for Unpaid professionals : commercialism and conflict in big-time college sports / Andrew Zimbalist.


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Counter Preface ix
Chapter One Introduction 3
Chapter Two The Student as Athlete 16
Chapter Three Gender Equity I: Equal Opportunity for Athletes 54
Chapter Four Gender Equity II: Equal Pay for Coaches 74
Chapter Five The Media: Commercialization and Stratification 90
Chapter Six Commercial Connections 125
Chapter Seven The Bottom Line: Deficit or Surplus? 149
Chapter Eight The NCAA: Managing the System 173
Chapter Nine Whither Big-Time College Sports? Reform and the Future 188
Notes 207
Index 245


Library of Congress subject headings for this publication: College sports Moral and ethical aspects United States, College sports Economic aspects United States, College sports United States Management, College athletes United States