Table of contents for The race card : campaign strategy, implicit messages, and the norm of equality / Tali Mendelberg.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


Counter List of Illustrations vii
List of Tables ix
Preface xi
PART ONE: THE ORIGIN OF IMPLICIT RACIAL APPEALS 1
Chapter 1. A Theory of Racial Appeals 3
Chapter 2. The Norm of Racial Inequality Electoral Strategy and Explicit Appeals 28
Chapter 3. The Norm of Racial Equality Electoral Strategy and Implicit Appeals 67
PART TWO: THE IMPACT OF IMPLICIT RACIAL APPEALS 109
Chapter 4. The Political Psychology of Implicit Communication 111
Chapter 5. Crafting Conveying and Challenging Implicit Racial Appeals: Campaign Strategy and News Coverage 134
Chapter 6. The Impact of Implicit Messages 169
Chapter 7. Implicit Explicit and Counter-Stereotypical Messages: The Welfare Experiment 191
Chapter 8. Psychological Mechanisms: The Norms Experiment 209
PART THREE: IMPLICATIONS OF IMPLICIT RACIAL APPEALS 237
Chapter 9. Implicit Communication beyond Race: Gender Sexual Orientation and Ethnicity 239
Chapter 10. Political Communication and Equality 268
References 277
Index 299


Library of Congress subject headings for this publication: Political campaigns United States History, United States Race relations Political aspects, Communication in politics United States History, Elections United States History