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ForewordPrefaceThe Author Part One: Corporate Culture Basics 1. Why Does Corporate Culture Matter? 2. What is Corporate Culture Anyway? 3. What is Corporate Culture Built On? 4. So How Can You Assess Your Corporate Culture? Part Two: Corporate Culture In Action 5. Culture Creation, Evolution, and Change in Start-Up Companies 6. Transformative Change: Unlearning and Relearning Culture 7. Corporate Culture Dynamics in the Mature Company 8. When Cultures Meets: Acquisitions, Mergers, Joint Ventures, and Other BlAnded Organizations 9. Cultural Realities for the Serious Culture Leader ReferencesIndex