Table of contents for World Wide Web marketing / Jim Sterne.

Bibliographic record and links to related information available from the Library of Congress catalog


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Acknowledgments.
About the Author.
Introduction.
Using the World Wide Web for Marketing--What Are You Trying to Accomplish?
Customer Service First.
The Usable Web--Be Kind to Your Users.
Interactivity Goes with the Flow.
Selling Services.
Feedback.
Value-Added Marketing--It's Personal.
Personalization--Getting to Know You.
Professional Personalization--Extranets and Customer Relationship Management.
Partner Relationship Management.
Attracting Attention.
Measure for Measure.
Managing Your Site and Your Sanity.
Looking toward the Future.
Index.