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Preface. Foreword (by C.K. Prahalad). The Authors. Rising Up To The Global Challenge. Building Global Presence. Lessons from Wal-Mart's Globalization. Exploiting Global Presence. Cultivating A Global Mindset. Building A Global Knowledge Machine. Dynamics of Global Business Teams. Changing The Rules of The Global Game. Globalization in the Digital Age. End Notes. Bibliography.