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Framing: Seizing Leadership Moments in Everyday Conversations. From the Inside Out: How Your Own View of Reality Shapes Communication Goals. Vision-Based Framing: Enabling People to See the World You See. Context Sensitivity: Recognizing Opportunities and Constraints. Tools for Framing: Metaphor, Jargon, Contrast, Spin, and Stories. Avoiding Mixed Messages. Preparing Yourself to Frame Spontaneously. Establishing Credibility: What You Frame, How You Frame, and How Others Frame You. Epilogue: Framing in Action.