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Preface. Editor's Introduction. Social Entrepreneurship (J. Dees & P. Economy). Defining Your Mission (R. Johnston). Recognizing and Assessing New Opportunities (J. Kitzi). Mobilizing Resources (J. Dees). The Accountable Social Entrepreneur (J. Emerson). Understanding Risk: The Social Entrepreneur, and Risk Management (J. Emerson). Mastering the Art of Innovation (J. Dees). Understanding and Attracting Your "Customers" (K. Majeska). Financial Management (T. McLaughlin). Planning for the Social Enterprise (J. Rooney). Appendix A: Social Entrepreneurs' Brief Guide to the Law. Appendix B: For Further Reading. Index.