Table of contents for Customer service on the Internet : building relationships, increasing loyalty, and staying competitive / Jim Sterne.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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The Web Was Made for Customer Service.
Customer Service in a Modern World.
Publishing on the Web.
Managing E-Mail: When Customers Come Calling.
Encouraging Customer Conversations.
Measuring Your Success.
Knowing Your Customers as Individuals--Again.
Extranets--Access to Live Information.
Customer Relationship Management.
Getting Started.
Planning for Tomorrow.
Index.


Library of Congress subject headings for this publication: Customer services Communication systems, Internet marketing, World Wide Web, Internet