Table of contents for Cases in consumer behaviour / edited by Gerrit Antonides and W. Fred van Raaij.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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Hold Me, Thrill Me, Taste Me, Love Me (D. McLoughlin). 
 Yarner Water (A. Fagraeus, et al.). 
 The Body Shop: Societal Values in the Store (G. Antonides). 
 Attitudes Towards Recycling of Household Waste (M. Piacentini). 
 The Case of the Model Railway Purchase (E. Kirchler C. Rodler). 
 But Marriage Means Sharing - Doesn't It..? (C. Burgoyne). 
 'No One Buys No Name Trainers...' (M. Hogg S. Herelle). 
 I'm in Control (J. Mannak J. Schoormans). 
 Product Placement (D. Read). 
 Advertising with Power or Suspicion? (M. de Kruijk W. van Raaij). 
 Food Shopping Styles in Hungary (J. Simon, et al.). 
 Hurry - Only Whilst Stocks Last...? (E. Betts P. McGoldrick). 
 Consumer Borrowing Decisions (R. Ranyard). 
 A Single Currency for Europe - The Euro (W. Van Raaij Y. van Everdingen). 
 Age-Lite (P. Klumb). 
 Dissatisfied with Doing the Dishes (J. Loef). 
 The Behaviour of the Young Towards Luxury Products (D. All?r?s). 
 Pasta in Europe (G. Panigyrakis C. Veloutsou). 
 Andrex Comes Out of the Closet (A. Yentis J. Bond). 
 Consumers' Evaluations of Products Labelled 'Made in Europe' (G. Schweiger, et al.). 


Library of Congress subject headings for this publication: Consumer behavior Europe Case studies, Consumers Europe Case studies