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Benefits of an Online Web Catalog. Basics of Online Sales and Marketing. Planning a Web Catalog. Designing a Web Catalog. The Basics of HTML. Preparing Your Text and Graphical Content. Working with a Web Service Provider. Building Your Basic Web Catalog. Building Your Intermediate Web Catalog. Building Your Advanced Web Catalog. Web Catalog Operations and Fulfillment. Web Site Marketing and Promotion. The Next Step. Appendices. Index.