Table of contents for Web catalog cookbook / Cliff Allen, Deborah Kania.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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Benefits of an Online Web Catalog.
Basics of Online Sales and Marketing.
Planning a Web Catalog.
Designing a Web Catalog.
The Basics of HTML.
Preparing Your Text and Graphical Content.
Working with a Web Service Provider.
Building Your Basic Web Catalog.
Building Your Intermediate Web Catalog.
Building Your Advanced Web Catalog.
Web Catalog Operations and Fulfillment.
Web Site Marketing and Promotion.
The Next Step.
Appendices.
Index.


Library of Congress subject headings for this publication: Commercial catalogs, Commercial catalogs Software, Web sites Design Software, Internet advertising, Internet marketing, Electronic commerce