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So You Think You Need Printed Literature!. Getting Started: Planning, Scheduling, Budgeting. People Who Can Help You (and Where to Find Them). Telling Your Story: The Outline. Selling Your Company and Your Product: The Copy. Finding Your Look: The Design. Getting the Picture: Illustrating Your Promotional Literature. Special Marketing Problems (and How to Solve Them). Production Time!. Keeping It Going: How to Manage a Promotional Literature Program. Glossary. Index.