Table of contents for The perfect sales piece : a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets / Robert W. Bly.

Bibliographic record and links to related information available from the Library of Congress catalog

Information from electronic data provided by the publisher. May be incomplete or contain other coding.

So You Think You Need Printed Literature!.
Getting Started: Planning, Scheduling, Budgeting.
People Who Can Help You (and Where to Find Them).
Telling Your Story: The Outline.
Selling Your Company and Your Product: The Copy.
Finding Your Look: The Design.
Getting the Picture: Illustrating Your Promotional Literature.
Special Marketing Problems (and How to Solve Them).
Production Time!.
Keeping It Going: How to Manage a Promotional Literature Program.

Library of Congress subject headings for this publication: Advertising, Direct-mail, Commercial catalogs, Advertising fliers, Pamphlets