Table of contents for The perfect sales piece : a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets / Robert W. Bly.

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So You Think You Need Printed Literature!.
Getting Started: Planning, Scheduling, Budgeting.
People Who Can Help You (and Where to Find Them).
Telling Your Story: The Outline.
Selling Your Company and Your Product: The Copy.
Finding Your Look: The Design.
Getting the Picture: Illustrating Your Promotional Literature.
Special Marketing Problems (and How to Solve Them).
Production Time!.
Keeping It Going: How to Manage a Promotional Literature Program.
Glossary.
Index.