Table of contents for Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

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I Introduction
1.Marketing Strategy – An Overview
2.Callaway Golf Company
3.Tesco Plc
II Creating Value
4. Creating Value
5. Freemarkets OnLine
6. Xerox: Book-In-Time 
7. Freeport Studio 
8. Omnitel Pronto Italia
III	Choosing Customers
9. Target Market Selection and Product Positioning 
10. Warner-Lambert Ireland: Niconil
11. TIVO 
12. New Beetle  
13. Aqualisa Quartz: Simply a Better Shower
14. Documentum, Inc.  	
IV	Communicating Value
15.	Integrated Marketing Communications
17.	Colgate-Palmolive Company: The Precision Toothbrush
18.	Launching the BMW Z3 Roadster
19.	Mountain Dew: Selecting New Creative
V	Going to Market
20.	Going to Market
21.	Ring Medical   
22.	HP Consumer Products Business Organization: 
Distributing Printers via the Internet
23.	Goodyear: The Aquatred Launch 
24.	Merrill Lynch: Integrated Choice
25. (A)
VI	Capturing Value
26.	Pricing: A Value Based Approach 
27.	Pricing and Market making on the Internet
28.	Coca-Cola’s New Vending Machine (A): Pricing To Capture Value, or Not?
29.	Tweeter etc.  
30.	DHL Worldwide Express
VII	Branding
31.	Brands and Branding
32.	Charles Schwab Corp.: Introducing A New Brand
33.	Heineken N.V.: Global Branding and Advertising    
35.	Steinway & Sons: Buying a Legend (A) 
VIIIManaging Customers for Profits
36.	Note on Customer Management  
37.	Fabtek (A)
38.	Hunter Business Group: Team TBA
39.	Harrah’s Entertainment Inc. 
IX	Sustaining Value
40.	Sustaining Value 
41.	Koc Holding: Arcelik White Goods 
42.	KONE: The MonoSpace Launch in Germany    
43.	H-E-B Own Brands 
44.	Zucomor S.A.: Global Competition in Argentina  
45.	Dell – New Horizons 

Library of Congress subject headings for this publication: Marketing Management, Marketing Management Case studies