Table of contents for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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Section 1	A Perspective on Consumer Behavior
Chapter 1	Introduction to Consumer Behavior and Marketing Strategy
Chapter 2	A Framework for Consumer Analysis

Section 2	Affect and Cognition and Marketing Strategy
Chapter 3	Introduction to Affect and Cognition
Chapter 4	Consumers’ Product Knowledge and Involvement
Chapter 5	Attention and Comprehension
Chapter 6	Attitudes and Intentions
Chapter 7	Consumer Decision Making

Section 3	Behavior and Marketing Strategy
Chapter 8	Introduction to Behavior
Chapter 9	Conditioning and Learning Processes
Chapter 10	Influencing Consumer Behaviors

Section 4	The Environment and Marketing Strategy
Chapter 11	Introduction to the Environment
Chapter 12	Cultural and Cross-Cultural Influences
Chapter 13	Subculture and Social Class
Chapter 14	Reference Groups and Family

Section 5	Consumer Behavior and Marketing Strategy
Chapter 15	Market Segmentation and Product Positioning
Chapter 16	Consumer Behavior and Product Strategy
Chapter 17	Consumer Behavior and Promotion Strategy
Chapter 18	Consumer Behavior and Pricing Strategy
Chapter 19	Consumer Behavior, Electronic Commerce, and Channel Strategy



Library of Congress subject headings for this publication: Consumer behavior, Marketing