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Chapter 1. Introduction to Political Campaigns Chapter 2. The Motivation to Run for Office Chapter 3. The Decision to Run for Office Chapter 4. The Campaign Organization Chapter 5. Polling Chapter 6. Paid Advertising Chapter 7. Campaigning on the Internet Chapter 8. Campaigning for Office Chapter 9. Campaigns and American Democracy Epilogue: The 2004 Iowa Caucus and New Hampshire Primary The Pre-Nomination Fight Trouble for the Dean Campaign The Iowa and New Hampshire Results Kerry's Comeback