Table of contents for Business marketing.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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Part 1: The Business Marketing Environment
Chapter 1: Introduction to the Business Marketing Environment
Chapter 2: Ethical Considerations in Business to Business Marketing
Chapter 3: Professional Selling and Sales Management
Chapter 4: The Organizational Buying Process
Part 2: Research Analysis and Strategic Planning
Chapter 5: Marketing Research and Information Systems
Chapter 6: Market Segmentation, Positioning, and Demand Projection
Chapter 7: New Product Development, Management, and Strategy
Chapter 8: Price Planning and Strategy
Part 3: Communication and Delivery
Chapter 9: Promotional Strategy
Chapter 10: Business Marketing Channel Participants
Chapter 11: Supply Chain Management and Logistics
Part 4: International Applications
Chapter 12: International Business Marketing



Library of Congress subject headings for this publication: Industrial marketing, Industrial marketing Management, Industrial procurement Management, Industrial marketing United States Case studies