Table of contents for Wireless rules : new marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon.


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 Part I: The Wireless Juggernaut.
 Chapter 1: Dick Tracy and Captain Kirk Were Right.
 Chapter 2: Are You Ready to Cut the Cord?
 Chapter 3: Plus Ca Change, Plus C'est la Meme Chose...Non!
 Chapter 4: Could Claude Monet Have Painted His Giverny Garden on This Tiny Screen?
 Part II: From Fantasy to Reality--Creating A3 Dialog.
 Chapter 5: Why the Designers Will Hate It.
 Chapter 6: Where Will the Money Be?
 Chapter 7: It Still Takes Permission.
 Chapter 8: Your Home Is In Your Pocket.
 Part III: Wireless CRM--It's Not Just the Technology, Stupid.
 Chapter 9: Back to the Future of CRM.
 Chapter 10: Will CRM Anytime, Anywhere, Help Us Get Back to the Days of the Neighborhood Butcher?
 Chapter 11: True Love on the Tiny Screen.
 Chapter 12: Loyalty Programs After the Cord is Cut.
 Chapter 13: The Good News--They Know Where You Are.
 Part IV: Pervasive Wireless--You Can't Leave (Or Stay) Home Without It.
 Chapter 14: Your Car Called.
 Chapter 15: Wearable Wireless--A New Fashion Trend.
 Chapter 16: Does This Mean They Know That I Am in the Bathroom?
 Chapter 17: She's on Vacation and Can't Be Reached.
 Chapter 18: Home Is Where the Wires Were.
 Guest Interlude The Future of Marketing in a Wireless World.
 Part V: It Touches All of Us--You'd Better Get Ready!
 Chapter 19: It's More Real Than You Think.
 Chapter 20: Will Those Tiny Screens Create More Paper Mail?
 Chapter 21: Will You Be Reading Your Morning Newspaper on the Phone?
 Chapter 22: Can You Sell to Your Corporate Customer While He's Riding on a Bus?
 Chapter 23: You Don't Need a Desk to Be a Businessperson Anymore.
 Chapter 24: Save and Spend, Buy and Cell.
 Chapter 25: Strange Bedfellows.
 Chapter 26: Will She Still Need Your Store?
 Part VI: New Tools, New Challenges.
 Chapter 27: Branding in the M-World.
 Chapter 28: The Seven Dwarfs Will Need New Tools.
 Chapter 29: Metrics for M-Commerce.
 Chapter 30: When Do We Get Rid of the Horses?
 Chapter 31: A Look to the Future.
             


Library of Congress subject headings for this publication: Marketing, Internet marketing