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Part I: The Wireless Juggernaut. Chapter 1: Dick Tracy and Captain Kirk Were Right. Chapter 2: Are You Ready to Cut the Cord? Chapter 3: Plus Ca Change, Plus C'est la Meme Chose...Non! Chapter 4: Could Claude Monet Have Painted His Giverny Garden on This Tiny Screen? Part II: From Fantasy to Reality--Creating A3 Dialog. Chapter 5: Why the Designers Will Hate It. Chapter 6: Where Will the Money Be? Chapter 7: It Still Takes Permission. Chapter 8: Your Home Is In Your Pocket. Part III: Wireless CRM--It's Not Just the Technology, Stupid. Chapter 9: Back to the Future of CRM. Chapter 10: Will CRM Anytime, Anywhere, Help Us Get Back to the Days of the Neighborhood Butcher? Chapter 11: True Love on the Tiny Screen. Chapter 12: Loyalty Programs After the Cord is Cut. Chapter 13: The Good News--They Know Where You Are. Part IV: Pervasive Wireless--You Can't Leave (Or Stay) Home Without It. Chapter 14: Your Car Called. Chapter 15: Wearable Wireless--A New Fashion Trend. Chapter 16: Does This Mean They Know That I Am in the Bathroom? Chapter 17: She's on Vacation and Can't Be Reached. Chapter 18: Home Is Where the Wires Were. Guest Interlude The Future of Marketing in a Wireless World. Part V: It Touches All of Us--You'd Better Get Ready! Chapter 19: It's More Real Than You Think. Chapter 20: Will Those Tiny Screens Create More Paper Mail? Chapter 21: Will You Be Reading Your Morning Newspaper on the Phone? Chapter 22: Can You Sell to Your Corporate Customer While He's Riding on a Bus? Chapter 23: You Don't Need a Desk to Be a Businessperson Anymore. Chapter 24: Save and Spend, Buy and Cell. Chapter 25: Strange Bedfellows. Chapter 26: Will She Still Need Your Store? Part VI: New Tools, New Challenges. Chapter 27: Branding in the M-World. Chapter 28: The Seven Dwarfs Will Need New Tools. Chapter 29: Metrics for M-Commerce. Chapter 30: When Do We Get Rid of the Horses? Chapter 31: A Look to the Future.