Table of contents for Wireless rules : new marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon.

Bibliographic record and links to related information available from the Library of Congress catalog

Information from electronic data provided by the publisher. May be incomplete or contain other coding.

 Part I: The Wireless Juggernaut.
 Chapter 1: Dick Tracy and Captain Kirk Were Right.
 Chapter 2: Are You Ready to Cut the Cord?
 Chapter 3: Plus Ca Change, Plus C'est la Meme Chose...Non!
 Chapter 4: Could Claude Monet Have Painted His Giverny Garden on This Tiny Screen?
 Part II: From Fantasy to Reality--Creating A3 Dialog.
 Chapter 5: Why the Designers Will Hate It.
 Chapter 6: Where Will the Money Be?
 Chapter 7: It Still Takes Permission.
 Chapter 8: Your Home Is In Your Pocket.
 Part III: Wireless CRM--It's Not Just the Technology, Stupid.
 Chapter 9: Back to the Future of CRM.
 Chapter 10: Will CRM Anytime, Anywhere, Help Us Get Back to the Days of the Neighborhood Butcher?
 Chapter 11: True Love on the Tiny Screen.
 Chapter 12: Loyalty Programs After the Cord is Cut.
 Chapter 13: The Good News--They Know Where You Are.
 Part IV: Pervasive Wireless--You Can't Leave (Or Stay) Home Without It.
 Chapter 14: Your Car Called.
 Chapter 15: Wearable Wireless--A New Fashion Trend.
 Chapter 16: Does This Mean They Know That I Am in the Bathroom?
 Chapter 17: She's on Vacation and Can't Be Reached.
 Chapter 18: Home Is Where the Wires Were.
 Guest Interlude The Future of Marketing in a Wireless World.
 Part V: It Touches All of Us--You'd Better Get Ready!
 Chapter 19: It's More Real Than You Think.
 Chapter 20: Will Those Tiny Screens Create More Paper Mail?
 Chapter 21: Will You Be Reading Your Morning Newspaper on the Phone?
 Chapter 22: Can You Sell to Your Corporate Customer While He's Riding on a Bus?
 Chapter 23: You Don't Need a Desk to Be a Businessperson Anymore.
 Chapter 24: Save and Spend, Buy and Cell.
 Chapter 25: Strange Bedfellows.
 Chapter 26: Will She Still Need Your Store?
 Part VI: New Tools, New Challenges.
 Chapter 27: Branding in the M-World.
 Chapter 28: The Seven Dwarfs Will Need New Tools.
 Chapter 29: Metrics for M-Commerce.
 Chapter 30: When Do We Get Rid of the Horses?
 Chapter 31: A Look to the Future.

Library of Congress subject headings for this publication: Marketing, Internet marketing