Table of contents for Introduction to telecommunications : converging technologies / Kimberly Massey, Stanley J. Baran.

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 Part I. Introduction to Telecommunications

 1. Introduction To Telecommunications
 Convergence: Two Examples
 Fragmentation of the Audience
 Concentration of Ownership and Conglomeration
 The Inevitability of Convergence
 Studying Telecommunications
 Getting Started • Conflicting Telecommunications Cultures

 2. Radio and Audio
 Technological and Economic Roots
 Early Advances in Audio Recording • The Coming of Broadcasting • The Coming of Regulation • Advertising and the Networks • The Golden Age
 Contemporary Radio
 FM, AM, and Noncommercial Radio • Radio's Local Nature • Radio's Fragmented Nature • Radio's Specialized Nature • Radio's Personal Nature • Radio's Mobile Nature
 The Business of Radio
 Radio as an Advertising Medium • Deregulation and Ownership
 New Technology, Audience Fragmentation, and Convergence
 Satellite and Cable • Digital Technology • Digital Radio • Web Radio

 3. Television
 Technological and Economic Roots
 Mechanical and Electronic Scanning • The Freeze • The Fifties
 Television and Its Audiences
 Network Television
 The Affiliates • The Networks and Program Content
 New and Converging Television Technologies
 Remote Control • Cable • VCR • DVD • Direct Broadcast Satellite (DBS) • Digital Video Recorders • The Internet •  Digital Television

 4. Noncommercial Broadcasting
 The Roots of Educational Broadcasting
 Educational Television 
 From Educational to Public Broadcasting
 Public Broadcasting Today • Criticisms of Public Broadcasting • NPR • PRI • PBS
 Other Noncommercial Broadcasters
 College Radio • Community Radio • Religious Radio and Television Stations

 5. Corporate and Industrial Telecommunications
 Roots of Corporate and Industrial Telecommunications
 Corporate and Industrial Telecommunications Today
 Converging Technologies and Applications of Corporate and Industrial Telecommunications
 Satellites and Videoconferencing • Satellites and Video Networks • Satellite-Delivered Media Tours and Video News Releases • Telecommunications Satellites • CD-ROM, Videodiscs, and Multi-media • The Internet and World Wide Web • Converging Functions

 6. Cable
 Technological and Economic Roots
 Cable Reception and Distribution • Cable's Economic  Structure • Early Regulation of Cable
 Cable Today
 Programming • Concentration • The Telcos • Satellite

 7. The Internet
 Technological Roots of the Internet
 The Development of the Computer • Military Applications • The Personal Computer
 The Internet Today
 The Operation of the Internet 
 The Internet and Its Users
 The Commercialization of the Internet
 E-commerce and E-tailing • Portals • Concentration
 Emerging Internet Technologies: The Heart of Convergence
 Wireless Internet • Embedded Systems • Push Technology • MP3 • Internet Video • Linux

 Part II. The Practice of Telecommunications

 8. Conceptualizing and Counting the Audience
 The Broadcast versus the Telecom Model
 The Broadcast Audience
 The Roots of Audience Measurement
 A.C. Nielsen • Arbitron
 Contemporary Radio Ratings
 Contemporary Television Ratings
 Demographics • Sampling
 Ratings Problems and Controversies
 Broadcaster/Ratings Service Conflict • Why the Ratings Are Used
 Counting Internet and Web Users

 9. Advertising 
 The Roots of Broadcast Advertising
 Early Television Advertising • The Evolution of Television Commercials • Combating Clutter
 Contemporary Radio Advertising
 Radio Sales • Radio as an Advertising Medium
 Contemporary Television Advertising
 Television Sales • Television as an Advertising Medium
Contemporary Cable Television Advertising
 Cable as an Advertising Medium • Barter and Co-op Advertising • Other Forms of Broadcast and Cable Advertising
Contemporary Online Advertising
 Online Classified Advertising • The Web as an Advertising Medium
 The Advertising Environment
 The Regulation of Advertising • Increased Audience  Segmentation • Criticism of Advertising

 10. Programming
 Radio Programming
 Programming Music Format Commercial Radio • Programming News and Information Format • Consultants, Syndicators, and Networks • Programming Noncommercial Radio
 Broadcast Television Programming
 Programming Prime Time Network Television • How a Program Gets on the Air • Changes in Program Ownership • Programming Practices • Programming Non-Prime Time Network Television
 Programming Local Commercial Television
 Buying Syndicated Programming
 National Cable Television Programming

 11. Global Telecommunications
 The Roots of Global Telecommunications
 International Telecommunications Before Satellites • Satellites and Global Telecommunications
 Global Telecommunications Today
 Comparative Analysis: Four Theories and Five Concepts • Programming
 The Debate Over Cultural Imperialism

 Part III. Telecommunications Rights and Responsibilities

 12. Rights and Regulations
 The Roots of Telecommunications Regulation
 Defining and Refining the First Amendment • Other Issues of Media Freedom
 The Federal Communications Commission
 Other Regulatory Agencies
 Contemporary Issues In Regulation
 Contemporary Cable Regulation • Regulating Digital  Television • Regulating the Internet

 13. Ethics and Self Regulation
 Social Responsibility
 Media Industry Ethics
 Defining Ethics • Three Levels of Ethics • Balancing Conflicting Interests • Theories of Moral Reasoning • Applying Media Ethics • Making Ethical Decisions
Codes of Ethics and Self Regulation
 Other Forms of Self Regulation • Limitations of Self Regulation

 14. Effects
 The Effects Debate
 The Pros and Cons of Media Effects
 Media Effects
 Violence • Drugs and Alcohol • Gender and Racial Stereotyping • Political Campaigns and Voting • Prosocial Effects
 Online Democracy
 Information, Knowledge, and Understanding 
 Chapter Review
 Questions For Review
 Questions For Critical Thinking and Discussion
 Engaging Telecommunications

 At the end of each chapter: 
 Chapter Review 
 Questions for Review 
 Questions for Critical Thinking and Discussion 
 Engaging Telecommunications

Library of Congress subject headings for this publication: Telecommunication