Table of contents for Effective business communications / Herta A. Murphy, Herbert W. Hildebrandt, Jane P. Thomas.


Bibliographic record and links to related information available from the Library of Congress catalog


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Part One: Background for Effective Business Communication
Chapter 1: Effective Communications in Business
Chapter 2: The 7 C's of Effective Communication

Part Two: Business Communication in Context
Chapter 3: Business Communication and the Global Context
Chapter 4: Business Communication and the Ethical Context
Chapter 5: Business Communication and the Technology Context

Part Three: Message Design
Chapter 6: The Process of Preparing Effective Business Messages
Chapter 7: The Appearance and Design of Business Messages
Chapter 8: Good News and Neutral Messages

Part Four: Written Communication, Major Plans for Letters & Memos
Chapter 9: Bad News Messages
Chapter 10: Persuasive Written Messages

Part Five: Written Communication, Reports
Chapter 11: Short Reports
Chapter 12: Long (Formal) Reports
Chapter 13: Proposals

Part Six: Strategies For Oral Communication
Chapter 14: Strategies for Successful Speaking and Successful Listening
Chapter 15: Strategies for Successful Informative and Persuasive Speaking
Chapter 16: Strategies for Successful Interpersonal Communication
Chapter 17: Strategies for Successful Business and Group Meetings

Part Seven: The Job Application Process
Chapter 18: The Job Application Process--The Written Job Presentation
Chapter 19: The Job Application Process--Interviews and Follow-up





Library of Congress subject headings for this publication: Commercial correspondence, Business report writing, Business communication