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PART ONE 1. Overview to Electronic Media Programming 2. Programming as Marketing 3. Analysis of Program Content 4. Conducting Research 5. Audience Research Services 6. Applying Research PART TWO 7. Assessing the Radio Environment 8. Radio Formats 9. Radio Programming Concepts 10. Radio Program Suppliers PART THREE 11. Assessing the Television Environment 12. Television Programming Strategies 13. The Television Syndication Marketplace 14. Independent Television Station Programming 15. Affiliate Television Station Programming 16. Broadcast Network Television Programming 17. Television News Programming 18. Public Television Programming PART FOUR 19. Assessing the Cable Television Environment 20. Local Cable System Programming 21. Basic Cable Network Programming 22. Premium Cable Network Programming Appendix 1. Glossary Appendix 2. Bibliography