Table of contents for Electronic media programming : strategies and decision making / Raymond L. Carroll, Donald M. Davis.

Bibliographic record and links to related information available from the Library of Congress catalog

Information from electronic data provided by the publisher. May be incomplete or contain other coding.


1. Overview to Electronic Media Programming

2. Programming as Marketing

3. Analysis of Program Content

4. Conducting Research

5. Audience Research Services

6. Applying Research


7. Assessing the Radio Environment

8. Radio Formats

9. Radio Programming Concepts

10. Radio Program Suppliers


11. Assessing the Television Environment

12. Television Programming Strategies

13. The Television Syndication Marketplace

14. Independent Television Station Programming

15. Affiliate Television Station Programming

16. Broadcast Network Television Programming

17. Television News Programming

18. Public Television Programming


19. Assessing the Cable Television Environment

20. Local Cable System Programming

21. Basic Cable Network Programming

22. Premium Cable Network Programming

Appendix 1. Glossary
Appendix 2. Bibliography

Library of Congress subject headings for this publication: Broadcasting United States Planning, Radio programs United States Planning, Television programs United States Planning