Table of contents for Strategic marketing / David W. Cravens, Nigel Piercy.


Bibliographic record and links to related information available from the Library of Congress catalog


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Part 1:  Market-Driven Strategy
Chapter 1 	Market Driven Strategy
Chapter 2 	Business and Marketing
Cases for Part I
 	Nokia Corporation
 	Polaroid Corporation
 	EuroDisney
Part II: Market-Driven Analysis
Chapter 3 	Market Vision, Structure, and Analysis
Chapter 4 	Segmenting Markets
Chapter 5 	Continuous Learning about Markets
Cases for Part II
 	Gatorade
     Nike
 	Campbell Soup
 	Pfizer, Inc. Animal Health Products
Part III: Designing Market-Driven Strategies
Chapter 6 	Market Targeting and Strategic Positioning
Chapter 7 	Relationship Strategies
Chapter 8 	Planning for New Products
Cases for Part III
 	Samsung Electronics
 	McDonald’s
 	Apex Chemical
 	Dunkin Donuts
Part IV: Market-Focused Program Development
Chapter 9 	Strategic Brand Management
Chapter 10	Managing Value Chain Relationships
Chapter 11 	Pricing Strategy
Chapter 12	Promotion, Advertising, and Sales Promotion Strategies
Chapter 13	Sales Force, Internet, and Direct Marketing Strategies
Cases for Part IV
 	Amazon.com
 	Pier 1
 	Virgin Group Ltd.
 	Sun Microsystems Inc.
Part V: Implementing and Managing Market-Driven Strategies
Chapter 14	Designing Market-Driven Organizations
Chapter 15	Strategy Implementation and Control
Cases for Part V
 	Oracle Corporation
 	Ford Motor Co.
 	Fuji Photo Film Co.
Part VI: Comprehensive Cases
 	Microsoft Corporation
 	Toys-R-Us
 	Enterprise Rent-A-Car
 	Slendertone
 	Intel Corporation
 	Pfizer, Inc. Animal Health Products (B)
 	Captial
 	Martha Stewart Inc.
 	Avon Products Corporation
 	Blair Water Purifiers India
 	Murphy Brewery Ireland, Ltd.
 	Apple Computer Inc.
 	International Business Machines
 	L’Oreal Nederland B.V.
 	The National Bicycle Industrial Co.
 	Camar Automotive Hoist
 	Sone and Lewis
 	Hewlett-Packard, Co.
 	Quaker Oats Company
 	CUTCO International
 	Longevity Healthcare Systems
 	SystemSoft Corporation
 	American Express Corporate Services
 	Powertron Corporation
 	Cima Mountaineering



Library of Congress subject headings for this publication: Marketing Decision making, Marketing Management, Marketing Management Case studies