Table of contents for Consumers / Eric Arnould, Linda Price, George Zinkhan.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


Counter
Part1:An Overview of Consumer Behavior 
1 Introduction:Acquisition,Consumption,and Disposal 
2 Consumer Behaviors and Marketing Strategies
3 Learning about Consumers
4 The Changing World of Consumption

Part2:The Background to Consumption
5 The Meaning and Nature of Culture
6 Economic and Social Structures
7 The Self and Selves
8 Lifestyles:Consumption Sub-Cultures
9 Perception: World of Sensation

Part3:Purchase and Acquisition
10 Acquiring Things
11 Why Do People Buy? Motivations, Needs and Involvement
12 Experience, Learning, and Knowledge
13 Attitude Models and Consumer Decision Making
14 Organization and Household Consumer Behaviors
15 Interpersonal Influence

Part4:Post-Acquisition
16 Consumer Innovation
17 Consumer Satisfaction
18 Consumption Meanings
19 Disposal,Recycling,and Reuse 



Library of Congress subject headings for this publication: Consumer behavior, Consumer behavior United States