Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Part1:An Overview of Consumer Behavior 1 Introduction:Acquisition,Consumption,and Disposal 2 Consumer Behaviors and Marketing Strategies 3 Learning about Consumers 4 The Changing World of Consumption Part2:The Background to Consumption 5 The Meaning and Nature of Culture 6 Economic and Social Structures 7 The Self and Selves 8 Lifestyles:Consumption Sub-Cultures 9 Perception: World of Sensation Part3:Purchase and Acquisition 10 Acquiring Things 11 Why Do People Buy? Motivations, Needs and Involvement 12 Experience, Learning, and Knowledge 13 Attitude Models and Consumer Decision Making 14 Organization and Household Consumer Behaviors 15 Interpersonal Influence Part4:Post-Acquisition 16 Consumer Innovation 17 Consumer Satisfaction 18 Consumption Meanings 19 Disposal,Recycling,and Reuse