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The Efficient Frontier: Harry Markowitz. Time and Money: Paul Samuelson. The Equity Premium: Jeremy Siegel. The Average Outperforms: John C. Bogle. Uncommon Value, Hidden Growth: Josef Lakonishok. It's All in the Mind: Richard Thaler. Passport to Wealth: Gary Brinson. Widows, Orphans and Other Risk-Takers: Peter Bernstein. We're All Investors Now: William Sharpe. Epilogue: Variations on a Theme.