Table of contents for Product strategy for high technology companies : accelerating your business to web speed / Michael E. McGrath.


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 Part I: Framework for Product Strategy.
 1. Strategy Requires Vision.
 2. Aligning Vision and Strategy.
 3. Building the Foundation: Product Platform Strategy.
 4. Defining the Offerings: Product Line Strategy.
 5. Addressing Market Realities: the MPP Framework.
 6. Successful Expansion Paths: The Leveraged Expansion Framework.
 Part II: Competitive Strategy.
 7. Achieving Sustained Differentiation Using Vectors of Differentiation.
 8. Product Pricing Strategy.
 9. Taking Advantage of First-to-Market and Fast-Follower Strategies.
 10. Thinking Globally About Product Strategy.
 11. Understanding the Opportunities and Risks of Cannibalization.
 Part III: Growth Strategies.
 12. Highways to Rapid Growth.
 13. Growth Through Acquisitions.
 14. Growth Through New Ventures.
 15. Growth Through Innovation.
 Part IV: The Process of Product Strategy.
 16. Strategic Balance and Portfolio Management.
 17. Process Elements.






Library of Congress subject headings for this publication: Strategic planning, Product management, High technology industries Management, Industrial management