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Part I: The Role and Scope of Sport Events. Chapter 1: Understanding the Sport Industry, the Players, and Opportunities. Chapter 2: Critical Planning to Master the Game. Chapter 3: Designing, Planning, and Controlling Event Logistics. Chapter 4: Providing Hospitality at Sport Events. Chapter 5: Negotiations and Contracts. Chapter 6: Risk Management: Protecting Your Investment. Chapter 7: Effectively Recruiting and Leveraging a Sport Celebrity. Chapter 8: Event Marketing. Part II: Practical Methods for Achieving Success. Chapter 9: Financing Sports Events. Chapter 10: Licensing Agreements and Merchandising. Chapter 11: The Ins and Outs of Sport Events. Chapter 12: Sports Tourism: An Economic Catalyst for Cities. Chapter 13: Charitable Events. Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals. Part III: Appendices: 1: Sample Agreements. 2: Useful Resources.