Table of contents for The ultimate guide to sports marketing / Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.

Bibliographic record and links to related information available from the Library of Congress catalog

Information from electronic data provided by the publisher. May be incomplete or contain other coding.

 Part I: The Role and Scope of Sport Events.
 Chapter 1: Understanding the Sport Industry, the Players, and Opportunities.
 Chapter 2: Critical Planning to Master the Game.
 Chapter 3: Designing, Planning, and Controlling Event Logistics.
 Chapter 4: Providing Hospitality at Sport Events.
 Chapter 5: Negotiations and Contracts.
 Chapter 6: Risk Management: Protecting Your Investment.
 Chapter 7: Effectively Recruiting and Leveraging a Sport Celebrity.
 Chapter 8: Event Marketing.
 Part II: Practical Methods for Achieving Success.
 Chapter 9: Financing Sports Events.
 Chapter 10: Licensing Agreements and Merchandising.
 Chapter 11: The Ins and Outs of Sport Events.
 Chapter 12: Sports Tourism: An Economic Catalyst for Cities.
 Chapter 13: Charitable Events.
 Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals.
 Part III: Appendices:
 1: Sample Agreements.
 2: Useful Resources.

Library of Congress subject headings for this publication: Sports administration, Sports Marketing