Table of contents for Managing the global corporation : case studies in strategy and management / Jose de la Torre, Yves Doz, Timothy Devinney.


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Section  I.  INTRODUCTION
Unit 1.  The Globalization Process
1-1	CEMEX (A)
1-2	CEMEX (B)
Section  II.  GLOBAL COMPETITIVE STRATEGIES IN TRANSITION
Unit 2.  From International to Global Competition
2-1	Pneumatiques Michelin IA
2-2	Pneumatiques Michelin IB
2-3              Pneumatiques Michelin II	
Unit 3.  Global Competition in Fragmented Sectors
3-1 Heineken N.V.
3-2 Heineken - Organizational Issues
3-3 Ha;agen Dazs and the European Ice-Cream Industry
Unit 4.  Global Expansion in Service Industries
4-1	Egon Zehnder International: Asian Expansion
4-2	Kenny Rogers Roasters in China (A)
4-3	ENDESA-Chile
Unit 5.  Global Strategy in Entrepreneurial Firms
5-1	The Australian Motorcycle Company
5-2	ISS - International Service System A/S
5-3	The Acer Group: Building an Asian Multinational
Section III.  MANAGING THE GLOBALIZATION PROCESS
Unit 6.  Market Entry Strategies and Managing Political Risks
6-1 Enron Development Corporation
6-2 Deng’s Legacy: China On-Line
6-3 PaintCo Brasileira Ltda.
Unit 7.  Alliances, Partnerships and Acquisitions
7-1 	Northrop Grumman and the Advanced Technology Transit Bus System
7-2  	FIAT and Peugeot’s Sevelnord Venture (A)
7-3 	General Electric & SNECMA (A)
7-4  	Electrolux: The Acquisition and Integration of Zanussi
Unit 8.  Network Organizations and E-business
8-1	Nexia International
8-2 PixTech
8-3 Aspect Development, Inc. (A)
Section IV.  MANAGING GLOBAL OPERATIONS
Unit 9.  Managing the Global Marketing Function
9-1	Procter & Gamble Europe: Ariel Ultra’s European Strategy
9-2	Hewlett-Packard Global: Account Management (A)
Unit 10.  Managing the Global Finance Function and Risks
10-1	China Southern Airlines
10-2	SouthGold
Unit 11.  Managing Global Manufacturing and Logistics
11-1	BOK Fibers International
11-2	BMW: Globalizing Manufacturing Operations
Unit 12.  Managing Research, Knowledge and New Product Development
12-1	Salomon: Strategic Entry into the World Snowboard Market
12-2	Nestle; S.A.
12-3	Managing Knowledge at Booz-Allen & Hamilton 
Unit 13.  Managing People in the Global Company
13-1  	Federal Express, Inc. (A)
13-2  	Federal Express, Inc. (B)
13-3  	Nizhlak: The Top Management Team
13-4  	Ciba-Geigy - Management Development
Section V.  SYNTHESIS AND INTEGRATION
Unit 14.  Organizational and Strategic Redirection
14-1	AB Thorsten (1)
14-2 Henkel Asia-Pacific
14-3 Alfa Laval Agri (A)
14-4 Rank Xerox (A)



Library of Congress subject headings for this publication: International business enterprises Management