Table of contents for Media communication : an introduction to theory and process / James Watson.

Bibliographic record and links to related information available from the Library of Congress catalog

Information from electronic data provided by the publisher. May be incomplete or contain other coding.

Setting the Scene: Media in Context
The Language of Study
Audiences: The Uses We Make of Media
Media in Society: Purpose and Performance
The News: Gates, Agendas and Values
Narrative: The Media as Storyteller
Pressures and Constraints in Media Production
In the Wake of Magellan: Research as Exploration
Ownership and Control: Ongoing Issues
Prising Open the Black Box: Media Effects Revisited
Cyberspace Calling?
Concluding Remarks
Glossary of Terms

Library of Congress subject headings for this publication: Mass media