Prologue
Part I: Introducing Strategic Mamagement
Introducing Strategy and Strategy Making
Thinking and Acting Strategically
Adopting a Global Perspective
Reading an Uncertain Future
Part II: Strategic Environments & Competitive Advantages
Identifying Opportunities and Risks
Reading the Competitive Environment
Analysing Resources, Capabilities and Core Competencies
Creating & Maintaining Competitive Advantage
Reducing Cost Differentiating the Product
Part III: Strategic Dilemmas
Determining the Size of an Enterprise
Integrating the Strategists
When to Compete and when to Co-operate?
Managing Risk Participating in the Global Economy
Part IV: Bringing It All Together
Formulating Strategy
Implementing Strategy
Monitoring Strategic Performance
Part V: Strategic Analysis and Audit
Long Case Studies
Epilogue
Glossary
Bibliography
Company Index
Subject Index