Table of contents for Persuasive communication / James B. Stiff.


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PART I: FUNDAMENTAL ISSUES IN PERSUASION RESEARCH.
1. Concepts, Definitions, and Basic Distinctions.
2. Investigating Persuasive Communication.
3. Examining the Attitude-Behavior Relationship.
4. The Effects of Behavior on Attitudes.
PART II: COMPONENTS OF PERSUASIVE TRANSACTION
5. Source Characteristics in Persuasive Communication.
6. Persuasive Message Characteristics.
7. Receiver Characteristics.
8. Characteristics of Persuasive Settings.
PART III: PERSUASION MODELS.
9. Cognitive Models of Persuasion.
10. Models of Interpersonal Compliance.
11. Models of Mass Media Influence.
References.
Index.


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