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1. Why Undercapitalized Companies Don't Survive 1 2. Smart Capital 14 3. Plan Now or Pay Later 23 4. Bootstrapping and Early-Stage Creative Capital 33 5. Big Guns: Institutional Investors 50 6. Avenues for Alternative Capital 74 7. IPOs, Reverse Mergers, and International Markets 82 8. Valuations, Acquisitions, and Exit Strategies 95 9. Value-Added Financial Intermediaries 112 10. The Experts Speak: Best Practices to Embrace and Top Mistakes to Avoid 125 Appendixes 137 A: The Ultimate Resource Library 137 B: Google's S-1 Filing 168