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Chapter 1 Introduction 1 PART I MANAGING CHANGE AND CRISES 9 Chapter 2 McDonald's Struggles with Maturity 11 Chapter 3 Ill-Handling the Firestone/Ford Explorer Tire Disaster 27 Chapter 4 Perrier-Overresponding to a Crisis 41 Chapter 5 Al Dunlap Savages Scott Paper and Sunbeam 53 Chapter 6 Johnson & Johnson's Tylenol Scare: The Classic Masterpiece in Crisis Management 67 PART II RISKS IN MERGER MANIA 79 Chapter 7 Snapple: Overspending for an Acquisition 81 Chapter 8 DaimlerChrysler: Blatant Misrepresentation 95 Chapter 9 Newell Rubbermaid: A Sour Acquisition 111 Chapter 10 Hewlett-Packard's Merger With Compaq Computer: A Model of Success? 123 PART III PLANNING 137 Chapter 11 Euro Disney: Bungling a Successful Format 139 Chapter 12 Coca Cola versus Pepsi: Move and Countermove 155 Chapter 13 Philip Morris (Now Altria) Changes an Enduring Strategy 173 Chapter 14 Vanguard: Success in Taking the Road Less Traveled 189 PART IV EXECUTING 201 Chapter 15 Boeing Loses Industry Dominance to Airbus 203 Chapter 16 Harley Davidson: Success Through a Mystique 221 Chapter 17 Continental Airlines: Executing a Recovery 235 Chapter 18 Dell Computer: Rising to Dominate the PC Market 247 PART V CONTROLLING 261 Chapter 19 United Way: Where Were the Controls? 263 Chapter 20 Maytag: Misplaced Trust With a Foreign Subsidiary 277 Chapter 21 MetLife: Deceptive Sales Tactics-Condoned or Poorly Controlled? 291 PART VI ENTREPRENEURIAL ADVENTURES 303 Chapter 22 Boston Beer-Revisited 305 Chapter 23 OfficeMax: To the End 319 Chapter 24 What Can Be Learned? 333