Table of contents for Management mistakes and successes / Robert F. Hartley.


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Chapter 1        Introduction                                         1
PART I           MANAGING CHANGE AND CRISES                           9
Chapter 2        McDonald's Struggles with Maturity                  11
Chapter 3        Ill-Handling the Firestone/Ford Explorer
Tire Disaster                                       27
Chapter 4        Perrier-Overresponding to a Crisis                  41
Chapter 5        Al Dunlap Savages Scott Paper and Sunbeam           53
Chapter 6        Johnson & Johnson's Tylenol Scare: The Classic
Masterpiece in Crisis Management                    67
PART II          RISKS IN MERGER MANIA                               79
Chapter 7        Snapple: Overspending for an Acquisition            81
Chapter 8        DaimlerChrysler: Blatant Misrepresentation          95
Chapter 9        Newell Rubbermaid: A Sour Acquisition              111
Chapter 10       Hewlett-Packard's Merger With Compaq
Computer: A Model of Success?                      123
PART III         PLANNING                                           137
Chapter 11       Euro Disney: Bungling a Successful Format          139
Chapter 12       Coca Cola versus Pepsi: Move and Countermove       155
Chapter 13       Philip Morris (Now Altria) Changes an
Enduring Strategy                                  173
Chapter 14       Vanguard: Success in Taking the Road Less Traveled  189
PART IV          EXECUTING                                          201
Chapter 15       Boeing Loses Industry Dominance to Airbus          203
Chapter 16       Harley Davidson: Success Through a Mystique        221
Chapter 17       Continental Airlines: Executing a Recovery         235
Chapter 18       Dell Computer: Rising to Dominate the PC Market    247
PART V           CONTROLLING                                        261
Chapter 19       United Way: Where Were the Controls?                263
Chapter 20       Maytag: Misplaced Trust With a Foreign Subsidiary   277
Chapter 21       MetLife: Deceptive Sales Tactics-Condoned or
Poorly Controlled?                                  291
PART VI          ENTREPRENEURIAL ADVENTURES                         303
Chapter 22       Boston Beer-Revisited                               305
Chapter 23       OfficeMax: To the End                               319
Chapter 24       What Can Be Learned?                                333



Library of Congress subject headings for this publication: Management Case studies