Table of contents for The business plan workbook : the definitive guide to researching, writing up and presenting a winning plan / Colin Barrow, Paul Barrow and Robert Brown.


Bibliographic record and links to related information available from the Library of Congress catalog
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How to use the workbook                                 1
Why prepare a business plan?                            6
What backers look out for                              10
Phase 1: History and position to date                          21
Assignment 1: Business purpose and aims                25
Assignment 2: A description of your business           34
Assignment 3: A description of your products and/or
services                                               53
Phase 2: Market research                                       71
Assignment 4: Customers                                75
Assignment 5: Competitors                              91
Assignment 6: A plan for market research              105
Phase 3: Competitive business strategy                        129
Assignment 7: Pricing                                 142
Assignment 8: Advertising and promotion               150
Assignment 9: Place and distribution                  166
Phase 4: Operations                                             181
Assignment 10: The selling methods plan                185
Assignment 11: Making, outsourcing and supplies         193
Assignment 12: People and related administrative
procedures                                             200
Assignment 13: Legal and regulatory factors affecting
operations                                             211
Assignment 14: Building a website                      219
Assignment 15: Communication systems                   232
Phase 5: Forecasting results                                    245
Assignment 16: The sales forecast                      249
Assignment 17: Pro forma cash-flow statement           259
Assignment 18: Pro forma profit and loss statement     267
Assignment 19: Pro forma balance sheet                 275
Assignment 20: Break-even analysis                     284
Assignment 21: Financing requirements                  295
Phase 6: Business controls                                      321
Assignment 22: Financial controls                      325
Assignment 23: Sales and marketing controls            336
Assignment 24: Other business controls                 339
Phase 7: Writing up and presenting your business plan           341
Assignment 25: Writing up and presenting your business
plan                                                   345
Appendix : Sources of business help, information and advice  359
Index                                                  367



Library of Congress subject headings for this publication: Business planning, Business enterprises Finance