Table of contents for Library of Congress control number 2007038584

Table of contents for Manage the media : (don't let the media manage you) / William J. Holstein.

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How Not to Manage Relations with
the Media                         I
What Went Wrong                   19
Incorporate Communications
into Corporate Strategy          37
Go on the Offensive and Shape
the Message                       53
Prevent the Emergence of
Broad Coalitions                 65
Embrace the New Media            76
Conclusion: Creating Organizations
That Communicate                 90
Notes                            101
About the Author                 103

Library of Congress subject headings for this publication: Industrial publicity United States, Mass media and business United States, Issues management United States, Corporations Investor relations United States, Corporate image United States