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Chapter 1 The rise in gay and lesbian tourism, nothing short of historic 1 Chapter 2 Terminology: getting it straight 9 Chapter 3 The economic power of gay tourism: it is about good business not a political or social statement 29 Chapter 4 Building stakeholder support: don't go it alone 53 Chapter 5 Best practices in gay and lesbian tourism marketing 67 Chapter 6 How do you know if you are gay-friendly? 107 Chapter 7 International, group, meeting and convention and corporate 127 Chapter 8 Gay sports: an international marketing tool 139 Chapter 9 The future 153 Appendix A The commercial closet 165 Appendix B A list of GLBT organizations, meetings, conventions, sporting, religious and human rights groups 175