Table of contents for Gay and lesbian tourism : the essential guide for marketing / Jeff Guaracino.

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Chapter 1  The rise in gay and lesbian tourism,
nothing short of historic                     1
Chapter 2  Terminology: getting it straight              9
Chapter 3  The economic power of gay tourism: it is
about good business not a political or
social statement                             29
Chapter 4  Building stakeholder support: don't go
it alone                                     53
Chapter 5  Best practices in gay and lesbian tourism
marketing                                    67
Chapter 6  How do you know if you are gay-friendly?    107
Chapter 7  International, group, meeting and
convention and corporate                    127
Chapter 8  Gay sports: an international marketing tool  139
Chapter 9  The future                                  153
Appendix A The commercial closet                        165
Appendix B A list of GLBT organizations, meetings,
conventions, sporting, religious and human
rights groups                               175

Library of Congress subject headings for this publication: Tourism Marketing, Gay travelers