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Part I Introduction 1 Introduction .................. ........................... 3 A. Spink and M. Zimmer Part II Social, Cultural, and Philosophical Perspectives 2 Through the Google Goggles: Sociopolitical Bias in Search Engine Design .................. ................... 11 A. Diaz 3 Reconsidering the Rhizome: A Textual Analysis of Web Search Engines as Gatekeepers of the Internet ................. 35 A. Hess 4 Exploring Gendered Notions: Gender, Job Hunting and Web Searches ................... .................... 51 R.M. Martey 5 Searching Ethics: The Role of Search Engines in the Construction and Distribution of Knowledge .................... 67 L.M. Hinman 6 The Gaze of the Perfect Search Engine: Google as an Infrastructure of Dataveillance ............................... 77 M. Zimmer Part III Political, Legal, and Economic Perspectives 7 Search Engine Liability for Copyright Infringement ............. 103 B. Fitzgerald, D. O'Brien, and A. Fitzgerald 8 Search Engine Bias and the Demise of Search Engine Utopianism ........................................... 121 E. Goldman 9 The Democratizing Effects of Search Engine Use: On Chance Exposures and Organizational Hubs ......................... 135 A. Lev-On 10 'Googling' Terrorists: Are Northern Irish Terrorists Visible on Internet Search Engines? ................................ 151 P. Reilly 11 The History of the Internet Search Engine: Navigational Media and the Traffic Commodity ........................... 177 E. Van Couvering Part IV Information Behavior Perspectives 12 Toward a Web Search Information Behavior Model ............. 209 S.A. Knight and A. Spink 13 Web Searching for Health: Theoretical Foundations and Connections to Health Related Outcomes ..................... 235 M.J. Dutta and G.D. Bodie 14 Search Engines and Expertise about Global Issues: Well-defined Landscape or Undomesticated Wilderness? .................... 255 J. Fry, S. Virkar, and R. Schroeder 15 Conceptual Models for Search Engines ....................... 277 D.G. Hendry and E.N. Efthimiadis 16 Web Searching: A Quality Measurement Perspective ............ 309 D. Lewandowski and N. H6chst6tter Part V Conclusion 17 Conclusions and Further Research ........................... 343 A. Spink and M. Zimmer