Table of contents for Managing brand you : seven steps to creating your most successful self / Jerry S. Wilson and Ira Blumenthal.


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INT RODUCTION: What Branding Can Do for You            1
CHAPTER I: Who Am I and How Did I Get Here?           33
STEP ONE: Do the Brand YOU Audit
CHAPTER 2: What Do I Stand for Today?                 57
STEP TWO: Assess Your Brand YOU Image
CHAPTER 3: What Do I Want to Stand For?               75
STEP T HREE: Determine Your Brand YOU
Identity and Essence
CHAPTER 4: 1 Can Get There from Here!                109
STEP FOUR: Position Your New Brand YOU
CHAPTER 5: If It's to Be, It's Up to Me!             153
STEP FIVE: Set Your Brand YOU Goals
CHAPTER 6: I Can Build My Own Personal Roadmap
on My Own Terms                         177
STEP SIX: Establish Your Brand YOU Strategies
CHAPTER 7: I Am Ready to Commit to My Action Plan  197
STEP SEVEN: Implement, Monitor, and
Adjust Your New Brand YOU



Library of Congress subject headings for this publication: Success, Branding (Marketing)