Bibliographic record and links to related information available from the Library of Congress catalog
Note: Electronic data is machine generated. May be incomplete or contain other coding.
INT RODUCTION: What Branding Can Do for You 1 CHAPTER I: Who Am I and How Did I Get Here? 33 STEP ONE: Do the Brand YOU Audit CHAPTER 2: What Do I Stand for Today? 57 STEP TWO: Assess Your Brand YOU Image CHAPTER 3: What Do I Want to Stand For? 75 STEP T HREE: Determine Your Brand YOU Identity and Essence CHAPTER 4: 1 Can Get There from Here! 109 STEP FOUR: Position Your New Brand YOU CHAPTER 5: If It's to Be, It's Up to Me! 153 STEP FIVE: Set Your Brand YOU Goals CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms 177 STEP SIX: Establish Your Brand YOU Strategies CHAPTER 7: I Am Ready to Commit to My Action Plan 197 STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOU