Table of contents for When principles pay : corporate social responsibility and the bottom line / Geoffrey Heal.


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1   Introduction                                                 1
Adam Smith and Corporate Responsibility                       4
External Costs                                                7
Fairness                                                     13
Shareholders                                                 15
Conclusions                                                  18
2   Social, Environmental, and Financial Performance            19
What the Data Tell Us                                        28
Conclusions                                                  41
Appendix: Whirlpool and Corporate Social Responsibility      41
3   Socially Responsible Investment                             47
The Performance of SRI Funds                                 53
The Impact of SRI Funds                                      58
Conclusions                                                  65
4   Financial Institutions and Social and Environmental Performance  67
Background to the Equator Principles                         68
Development of the Equator Principles                        70
Drafting the Equator Principles                              72
Second Meeting of the Banks-February 12, 2003,
at Citigroup's Office in Canary Wharf, London              74
Financial Times Articles                                     74
Third Meeting of the Banks-April 29, 2003,
at WesrLB's Offices in Dtisseldorf                         75
Elements of the Equator Principles                           76
Test-Marketing the Principles with Project
Sponsors and NGOs                                       79
Marketing the Principles to Other Banks                   80
The Management Decision-Go It Alone or Not?               80
Reaction to the Equator Principles                        81
Equator Principles at Citigroup                           82
Consequences and Implications of Equator Principles       83
Evolution of the Equator Principles                       86
The Business Case for the Equator Principles              87
Evaluation of the Equator Principles                      91
5  Pharmaceuticals and Corporate Responsibility              96
Doing Well and Doing Good                                 96
The Fall from Grace                                       98
Access to Medicines                                      100
Transparency                                             103
The Way Ahead                                            105
Conclusion                                               111
6  Wal-Mart and Starbucks                                   113
Wal-Mart                                                 113
Starbucks                                                131
7  Interface and Monsanto                                   137
Interface                                                137
Monsanto                                                 144
8  Outsourcing                                              152
The Ethics of Outsourcing                                156
Case Studies                                             157
Facts About Outsourcing and Low-Wage Countries           160
Corporate Responsibility and Outsourcing                 168
Outsourcing in China                                    170
Conclusions                                             174
9  Getting Rich by Selling to the Poor                     176
Capital Markets and Prosperity                          176
Consumer Goods and the Poor                             191
10  Cell Phones and Development                             197
Phones and Economic Growth                             197
Mobile Phones in Poor Countries                        201
Conclusions                                            206
11  Measuring Corporate Responsibility                      208
12  Social and Environmental Policies and Corporate Strategy  225
Corporate Responsibility and Risk Management           228
Corporate Responsibility and Brand Value               229
Corporate Responsibility is Often Collective           232
How Do Social and Environmental Strategies Work?       233
Do Social and Environmental Policies Work?             234
Summary                                                235
13  Conclusions                                             236
Doing Well by Doing Good?                              236
International Dimensions                               240
Conclusions                                            245



Library of Congress subject headings for this publication: Social responsibility of business Economic aspects, Profit Moral and ethical aspects, Industrial management Social aspects, Social justice, Business ethics Case studies