Table of contents for Global wine tourism : research, management and marketing / edited by Jack Carlsen and Stephen Charters.


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1  Introduction                                                1
Jack Carlsen and Steve Charters
PART I THE WINE TOURISM SETTING                               17
2   Do Tourism and Wine Always Fit Together? A Consideration of
Business Motivations                                       19
Rick A. Fraser and Abel Alonso
3  Land Use Policy and Wine Tourism Development in North America's
Pacific Northwest                                          27
Peter W Williams, Karen Graham and Louella Mathias
4   Enhancing the Wine Tourism Experience: the Customers' Viewpoint  47
Linda Roberts and Beverley Sparks
PART II WINE TOURISM AND REGIONAL DEVELOPMENT                 57
5  Wine Tourism and Sustainable Development in Regional Australia  59
John G. Gammack
6  Emerging Wine Tourism Regions: Lessons for Development     67
Beverley Sparks and Jane Malady
7  The Determinants of Quality Experiences in an Emerging Wine
Region                                                     80
Tony Griffin and Alice Loersch
PART III WINE MARKETING AND WINE TOURISM                      93
8 Influences on Post-visit Wine Purchase (and non-purchase) by New
Zealand Winery Visitors                                    95
Richard Mitchell
9 Electronic Marketing and Wine Tourism                     110
Jamie Murphy
10 Understanding the Impact of Wine Tourism on Post-tour Purchasing
Behaviour                                                 123
Barry O'Mahony, John Hall, Larry Lockshin, Leo Jago and Graham Brown
PART IV THE CELLAR DOOR                                      139
11 Wine Tourists in South Africa: a Demand-side Study        141
Dimitri Tassiopoulos and Norbert Haydam
12 Younger Wine Tourists: a Study of Generational Differences in the Cellar
Door Experience                                           153
Steve Charters and Joanna Fountain
13 Survey Timing and Visitor Perceptions of Cellar Door Quality  161
Martin A. O'Neill and Steve Charters
PART V WINE FESTIVALS AND EVENTS                             177
14 Wine Festivals and Tourism: Developing a Longitudinal Approach to
Festival Evaluation                                       179
Ruth Taylor
15 Analysis of Motivational and Promotional Effects of a Wine Festival 196
Jingxue Yuan, SooCheong Jang, Liping A. Cai, Alistair M. Morrison and
Sally .Linton
16 Strategic Planning for a Regional Wine Festival: the Margaret
River Wine Region Festival                                209
Jack Carlsen and Donald Getz
PART VI WINE TOURS AND TRAILS                                225
17 Nautical Wine Tourism: a Strategic Plan to Create a Nautical
Wine Trail in the Finger Lakes Wine Tourism Region of New York
State                                                     227
Michael Q. Adams
18 Wine Tourism in Portugal: the Bairrada Wine Route         242
Luis Correia and Mirio Passos Ascenqio
19 Are We There Yet? How to Navigate the Wine Trail        255
David Hurburgh and Dick Friend
20 Conclusion: the Future of Wine Tourism Research, Management and
Marketing                                               263
Steve Charters and Jack Carlsen



Library of Congress subject headings for this publication: Wine tourism Case studies, Wine and wine making