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rntrudcison inl Overview 1 The Problem in DecisionMaking Related to Athletics 3 Inecrprh arioos of the Problems 5 heortical C ontext 9 Sruc re of t ohe Monograph 12 S ificance to Higher Education Study and Practice 12 The Athltis Sstem in Higher Education 15 Co ntempary Governing Organizations 16 Sistorical Context Men, Wmeo n, Football, and Universiy Growth 22 DiLe as and Tensions Revealed by a Structural View 34 The Lga ad Regulatory Context 37 Orgins and Impat of Rules 38 Titl X: Prohibting Gender Discrimination in Education 47 umar and Implications 54 She Socia and Cultural Context 57 Gender Power Privilege, and Intercollegiate Sports 58 Gedering of Intercollegiate Athletics 59 phobia and Mscuinity 63 and Inercolegite Athletics: Opportunity or Exploitation? 65 : ad Aademic Culture 68 r nd the nrican Psyche 70 COC : Sociai and Cultural Shaping of Decision Making in 71 In rcolegiate Ahletics SEc mi and th Athletics System 73 Commercalizaton of ntercollegiate Athletics and the Entrepreneurial 75 Smarzing the Impact of the Economics of Intercollegiate Athletics 86 S ar s Conclusions, and Recommendations 89 h B A etics Ssem and Intersecting Environmental Forces 90 rvains, hemes, and Recommendations 93 Colusion 105