Table of contents for Broken / Kelley Armstrong.


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PART  :  OW   THE  BUSINESS  V............................ ......... 1
C hapter  1;: W HAT  Is  LICENSING?  .......................... .3............................ 3
Chapter  SOURCES OF LICENSED PROPERT  ...............    27
Chapter 3: CARACTERISTIS OF MAJOR PRODUCT CATEGORIES .......45
Chapter 4: D'STRBUTION OF LCE NSED MERCHANDISE ........... 65
IIPART II: LCENING STRAT EGIES ...... . ........... .  87
Chapter 5: STRATEGIES FOR LICENSORS ......................  89
ap   er6: STRA    S  FOR  LICE SEES................................................. 1
PA RT  :  TH E  A I S  ...... .............................................................  29
C hapter  7: M ONEY  M AI ERS  . ........................................... ................ . 1 31
Chapter 8: PROTECTING YOUR RIGHTS ......................   147
Chapter 9: CONTRAC   ........... .........            ... 159
Chapter 10: COUNTERFEITING ............................  173
Chapter 11: INTERNATIONAL LICENSING  .................... 183
Chapter 12: PROMOTIONAL LICENSING  ................... 201
Chapter  13: FINAL  tHOUGHTS                            215........................... ........ ................ ...... 215
APPENDICE  .. .           . ......... ............. . .. ....  219
A: LICENSING  BUSINESS CLOSSARY .........................  221
B: FREQUENTLY ASKED QUESTIONS ABOUT LICENSING  .............. 249
C: TRADE PUBLICATIONS AND DIRECTORIES ....... ................ . 257
D : TRADE  SHO S  ........  .    ....... ....... . .......  259
E :  IN D EX  ........................ . . ..... ....... .......26 1



Library of Congress subject headings for this publication: Werewolves Fiction