Table of contents for The business of sports : text and cases on strategy and management / George Foster, Stephen A. Greyser, Bill Walsh.


Bibliographic record and links to related information available from the Library of Congress catalog
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 SECTION ONE.. Overviews from Stanford and Harvard  1
 SECTION TWO. Leagues     25
 SECTION THREE. Cubs    93
 SECTION FOUR    Players/Athletes and Agents   141
 SECTION FIVE. Cllege Sports                   191
 SECTION SIX. Sports Marketing (1); Advertising, Sponsorship   233
and Endorsements
 SECTION SEVEN  Sports Marketing (2): Club Marketing,        295
Branding, ad Fan Avidiy
 SECTION EIGHT. Broadcast ng, Media and Spots          343
 SECTION NINE. Stadiums and Arenas                  409
 SECTION TEN  Financial Valuation and Profitability  439



Library of Congress subject headings for this publication: Sports Management, Sports administration, Sports Management Case studies, Sports administration Case studies