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SECTION ONE.. Overviews from Stanford and Harvard 1 SECTION TWO. Leagues 25 SECTION THREE. Cubs 93 SECTION FOUR Players/Athletes and Agents 141 SECTION FIVE. Cllege Sports 191 SECTION SIX. Sports Marketing (1); Advertising, Sponsorship 233 and Endorsements SECTION SEVEN Sports Marketing (2): Club Marketing, 295 Branding, ad Fan Avidiy SECTION EIGHT. Broadcast ng, Media and Spots 343 SECTION NINE. Stadiums and Arenas 409 SECTION TEN Financial Valuation and Profitability 439