Table of contents for Visual methodologies : an introduction to the interpretation of visual materials / Gillian Rose.


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list of figures                                              ix
acknowledgements                                             xl
preface: introducing the second edition of this book        xill
1 researching visual materials: towards a critical
visual methodology                                       1
2  how to use this book                                    28
3  'the good eye': looking at pictures using
compositional interpretation                            35
4  content analysis: counting what you (think you) see     59
5  semiology: laying bare the prejudices beneath the
smooth surface of the beautiful                         74
6  psychoanalysis: visual culture, visual pleasure,
visual disruption                                      107
7  discourse analysis 1: text, intertextuality, context   141
8  discourse analysis II: institutions and ways of seeing  172
9  audience studies: studying how television gets watched  196
10  an anthropological approach: directly observing the social
life of visual objects                                 216
11 making photographs as part of a research project:
photo-elicitation, photo-documentation and other
uses of photos                                         237
12  visual methodologies: a review                         257
useful reading on visual media references                   263
list of key terms                                           279



Library of Congress subject headings for this publication: Visual communication, Visual literacy