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list of figures ix acknowledgements xl preface: introducing the second edition of this book xill 1 researching visual materials: towards a critical visual methodology 1 2 how to use this book 28 3 'the good eye': looking at pictures using compositional interpretation 35 4 content analysis: counting what you (think you) see 59 5 semiology: laying bare the prejudices beneath the smooth surface of the beautiful 74 6 psychoanalysis: visual culture, visual pleasure, visual disruption 107 7 discourse analysis 1: text, intertextuality, context 141 8 discourse analysis II: institutions and ways of seeing 172 9 audience studies: studying how television gets watched 196 10 an anthropological approach: directly observing the social life of visual objects 216 11 making photographs as part of a research project: photo-elicitation, photo-documentation and other uses of photos 237 12 visual methodologies: a review 257 useful reading on visual media references 263 list of key terms 279