Table of contents for Apparel merchandising : the line starts here / Jeremy A. Rosenau, David L. Wilson.


Bibliographic record and links to related information available from the Library of Congress catalog
Note: Electronic data is machine generated. May be incomplete or contain other coding.


Counter
PART 1 MERCHANDISING: THE CONCEPT
Chapter 1 Evolution of Merchandising in the
Apparel Industry and Managing Private Label
Apparel in the Retail Industry          3
Chapter 2 Modern Merchandising                   51
PART 2 MERCHANDISING: THE PLANNING
Chapter 3 Market Knowledge                       81
Chapter 4 Planning and Control                  117
PART 3 MERCHANDISING: THE EXECUTION
Chapter 5 Line Development: Principles and Technologies 159
Chapter 6 Line Development: The Process         195
Chapter 7 Costing and Pricing Strategies         39
Chapter 8 Quality                                81
Chapter 9 Supply Chain Management                19
Chapter 10 Sourcing Strategies                    59
Chapter 11 The Sourcing Process                  4 9
PART 4 MERCHANDISING: THE FUTURE
Chapter 12 Future Direction                      4 3



Library of Congress subject headings for this publication: Fashion merchandising, Clothing trade