Table of contents for Wheels for the world : Henry Ford, his company, and a century of progress, 1903-2003 / Douglas Brinkley.


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PART ONE: THE FARM BOY
1  Origins  . . . . . . . . . . . . . . . . . . . . . . .  3
2  Starting  Up  .  .  ..................  24
3 Founding Ford. . . . . . ............    49
4 Growing Successes   . .  . . . .  .  .  .  .   . ... 74
5 Growing Pains. . .... ............       90
6 Model T Mania. ..     . .   .     .  .  .   . .. 13
7 Fordism.... ............      .. . .. . 134
8.  The $5 Day... . . .  . . . .  . .  .  .  .  .. .  161
PART TWO: THE FORWARD MARCH
9  AloneattheTop  . .. .  . .    .   .  .  ..... . 179
10 Makingan Impact.. .. . . .  .    .  .  .  .. .  199
11 Challenging Every Foe. . . .     .  . . ....... 224
12 Withstanding the Downturn . . . . . . . ...  249
13  The Rouge........ . . . . .  .  .  .  .  ... .  275
14 Lincoln Motor ....... ... .......... 293
15 Ford Aviation .... . .....   . . . .    310
PART THREE: THE BATTLE JOINED
16 Good-bye, Model T; Hello, ModelA ...... . .333
17 Model A and Trade Abroad  . . . . ... .  . . 355
18 Coping with the Great Depression . . . . . ... 376
19 Model Y: The Ford Americans
Never Knew  . . . ...... .. .  .  .  .  .  .  . 393
20 For Better and for Worse in Dearborn ....... 416
21 Mercury.... .  . . .  . . . .        . ... . 434
22 Building Up to War.... ...  .  .   .  .   . ..... 448
23 Willow Run and the B-24 Liberators ...... . .464
PART FOUR: THE MODERN CORPORATION
24 Peaceful Revolution .. .    . . . . . . .  49
25 Deathin Dearborn.... .....  .......... 510
26 Human Engineering . . . . . .... . . .  . 524
27 Fifty Years Old and Still Growing Up ...... . .541
28 Grand Thunderbirds, Tough Trucks,
and the Edsel Flop  .  .  ............  .  559
29 A Whole New Business . . . . .  .   .  .   . 582
30 Mustang Generation. . ............ .     604
PART FIVE: THE TURNAROUND YEARS
3 1  Jet  Set  .  .  .  .  .  .  .  .  .  . . . . . . .   .   .   .  . . 621
32 Trouble AllAround. .     . . . .  . . . .... 638
33  Financial Crisis  .  . . . .  .   .  .  .  ..... . 659
34 The Quality Crisis. ..............    . . 679
35  Team  Taurus......... . . . .  .   .  .  ... . 696
36 New Horses . .................. ..        715
37 Momentum    ... .    ..    ........   .   730



Library of Congress subject headings for this publication: Ford, Henry, 1863-1947, Automobile engineers United States Biography, Ford Motor Company History, Automobile industry and trade History, Industrialists United States Biography